Mother-Baby Friendly Philippines

DOH, World Vision partner to strengthen breastfeeding promotion

The Department of Health (DOH) and World Vision signed a memorandum of agreement on October 6, 2017 that formalized their collaboration in the Mother-Baby Friendly Philippines (MBFP) project.

The event was attended by then Health Secretary Paulyn Jean Rosell-Ubial, DOH undersecretaries and assistant secretaries, World Vision National Director Rommel Fuertes and World Vision Health and Nutrition Technical Manager Carleneth San Valentin.

Prior to the agreement was the launching of the Crowd-Based Monitoring of Milk Code Compliance (CMMCC) project by the international humanitarian organization in November last year. The project aims to strengthen the implementation of Executive Order (EO) 51, also known as the Philippine Milk Code of 1986, and its revised Implementing Rules and Regulations and Republic Act (RA) No. 10028, through the promotion of crowd-sourced monitoring and development of reporting channels where the public can disclose non-abiders of the aforementioned laws.

EO 51 aims to protect, promote, and support breastfeeding, as well as regulate the marketing of breast milk substitutes, breast milk supplements, and allied products. While the RA No. 10028 or the Expanded Breastfeeding Promotion Act of 2009 seeks to uphold breastfeeding in the workplace by setting regulations among companies and establishments that require them to assign appropriate lactation stations and to allot breastfeeding schedule to lactating moms.

The MBFP project committee, prioritizing accessibility in achieving its goal, officially launched three new reporting channels for public use—the Mother-Baby Friendly Philippines website, Mother-Baby Friendly Philippines mobile application, and Mother-Baby Friendly Philippines SMS or texting mechanism.

In its commitment to flourish breastfeeding advocacy, the World Vision supports and promotes exclusive use of a steady diet of breast milk for babies up to six months and continued breastfeeding with complementary food up until the child reaches at least two years of age in order to ensure healthy growth and development. Lyka Mae P. Chiang